About The Creators

Nicki Rowland - Founder and Author

Nicki has lived and breathed practice management since opening Perfect 32 Dental Practice in East Yorkshire in 2005. For over 10 years, Nicki nurtured her team to achieve exemplary standards in both clinical and customer service-based areas of work and as a result the practice won countless awards. These include The National Training Awards for Yorkshire and Humber in 2010, as well as being a national finalist in the SME category.

In 2011, Perfect 32 won The Training Business of the Year Award at the local Chambers of Commerce Awards and Nicki herself was awarded Practice Manager of the Year by the UK’s Association of Dental Administrators and Managers (ADAM) in 2012. In 2014, Nicki set up her own business, Practices Made Perfect.

Nicki has also recently co-founded The Exceptional Leadership Academy (ELA), a training and consultancy organisation. ELA partners with Practice Managers and their teams to craft a coaching and training solution for their practice’s specific needs and challenges to ignite positive change and create sustainable growth.

Nicki was also placed in Dentistry’s Top 50 most influential people list in March 2021.

Izzy Rowland - The Illustrator

Izzy is Nicki’s daughter and picked up a pencil to draw before she could even walk. She is currently working as a dog groomer in a high end salon in central Manchester and often finds herself preening celebrities’ dogs to perfection. Perfection is the name of the game for Izzy and she spent hundreds of hours creating and developing all the characters in The Magic Dentist book.

During the launch of The Magic Dentist campaign in May 2023, Izzy and Nicki travelled hundreds of miles visiting schools and running Magic Dentist fun days. They even visited The Isle of Arran together, where there had been no dental provision for 4 years, to support the newly opened dental practice to deliver an amazing magical day in the local community.
Izzy says ”Working on this mother/daughter project has been incredible. Seeing our ideas grow and come to life is brilliant. To make a difference and help children, parents, dental care professionals and primary school teachers alike, is our ultimate goal. The results are genuinely magical.”

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