Dr. Joe Wondersmile
Dr Joe, The Magic Dentist, qualified from the Spellbound Academy in 1994. He was awarded a first class honours degree in Enchantment and Wizardry, but has a special interest in close-up magic.
Dr Joe opened the doors of his paediatric dental practice, Wand and Wisdom Dental Practice, in 2002. With his dental assistant, Miss Miranda Sparkle alongside him, he loves nothing more than educating children about how to look after their teeth to ensure that they last them for life.
Dr Joe has a little, black cat called ‘Lucky’ who often accompanies him to work.
Oliver Acton
Oliver is the Managing Director of Frank Taylor & Associates, the leading experts in the selling and buying of dental practices in the UK. Having started FTA Media in 2018, Oliver has been deep in the dental sector for many years, understanding what makes the industry tick. Under his leadership, FTA Media has flourished, offering a unique blend of market insights, personalized consultancy, and comprehensive support services.
Oliver’s extensive experience and deep understanding of the nuances of the dental market have positioned him as a sought-after advisor and strategist. His innovative approach to business, combined with his commitment to client satisfaction, has been instrumental in transforming the way dental practices are bought and sold in the UK, setting new standards in the industry.
Ollie has been exceptionally generous in filming the face to camera part of the Magic Dentist educational package and other videos for our charity.
Bilal Akbar
Bilal is a senior lecturer in marketing and teaches a wider range of modules at undergrad and postgraduate levels at Nottingham Trent University. Bilal is an active researcher and publishes in the area of social marketing, behaviour change, marketing for the greater good and role of SDGs in marketing curriculum.
Bilal’s has had many papers published and his most recent work is under review at the European Journal of Marketing and Journal of Marketing Education.
Bilal is instrumental in developing the research project to look at the efficacy of our ‘Adopt a School’ scheme.
Dr. Chinwe Akuonu
Dr Chinwe Akuonu is a cosmetic and general dentist who graduated from King’s College London. Her passion for dentistry has led her to win multiple awards to her name, including being a finalist for London’s Best Young Dentist. She collaborates with various dental companies such as Colgate and loves being involved in charity and community preventative projects.
In her free time she lives to travel the world.
Chinwe is one of our experts who has developed the face to camera teaching within the Magic Dentist educational package to be used in schools. She features as a school teacher and covers the anatomy of the tooth and why toothache develops.
Seamus Allison
Seamus is course leader for BA (Hons) Marketing at Nottingham Trent University. He is also module leader for Future Marketing, Managing in Marketing and the Marketing Environment. He is also part of a research team working and publishing in the areas of identity formation in your adults and social marketing.
Seamus and Bilal are working together to develop the research project to look at the efficacy of our ‘Adopt a School’ scheme.
Dr. Martin Attariani
Dr. Martin Attariani, who is a Magic Dentist, is a highly reputable dental professional with a passion for education with a touch of magic. Dr. Attariani graduated as a Doctor of Dental Surgery from the prestigious Gothenburg University in Sweden and has over 5000 hours of post-educational training in various areas of dentistry. In addition, he has successfully accomplished his Masters Degree in dental implants. With a special interest in digital dentistry, dental implants, and cosmetic dentistry, he has been offering excellent patient care and dental skills in Brackley for over 16 years.
In addition to his professional achievements, Dr. Attariani is a skilled magician who mesmerises audiences with his magic acts. He integrates his magic skills into educating children about oral health and healthy eating in a fun and magical way. Currently, he is involved in creating an educational video on oral health and healthy eating for teachers nationwide.
Martin has been central to getting the Magic Dentist campaign off the ground and stars in our Magic Dentist ‘Visit to the Dentist’ educational video. He was very kind enough to let us use his dental practice to stage the production too.
Alan Coxon
Alan is an international, multi award winning Chef, Consultant, Entrepreneur, Presenter, Author, Speaker, Trainer and Culinary Innovator with high level of interpersonal, business, marketing, and communication skills.
Alan is an experienced motivational leader with top end international experience, working within the food, hospitality, media, education and product development arena`s around the world.
He implements culinary diplomacy and positive Interaction at all levels of business, working with and consulting for international luxury brands.
With a flexible hands on approach, Alan has successfully achieved the planning, development and implementation of diverse projects ranging from small Michelin star restaurants, launching luxury food product ranges on the international markets to the pre-opening and operating one of Europe’s largest 4 star Hotels Paris, leading a brigade of 68 chefs with responsibility for multimillion F+B turnover.
Alan is proud to have filmed more than 1,250 TV food and travel shows for BBC, ITV1, Food network and many more productions and networks around the world.
Alan is the President and Founder of “CSF_int”, a global chef’s fund raising organisation “Chefs Sans Frontiers International” (CSF_int) – www.csfint.com. CSF_int that assists and supports Artisan food producers and farmers that have lost their livelihoods due to natural disasters.
Alan is working on a magical cookery book with Nicki and international chefs to educate children and adults about healthier eating and lifestyle choices.
Fiona Dwyer
Fiona is a PR specialist, journalist and a former senior reporter for ITV Yorkshire’s Calendar News. She has reported, presented and produced for over 20 years and thinks nothing of reporting live from the scene. She has also reported and recorded as-live inserts for ITN News and ITV’s former 24-hour news channel as well as producing and presenting live daily radio news bulletins.
Fiona has successfully turned her skills to public relations and has been running her own consultancy for the last eleven years. She is also an extremely talented and versatile voiceover artist and is a popular columnist for HullMag, BeverleyMag and DN14.
Fiona has been a huge support in gaining media attention locally and nationally for the Magic Dentist. She even managed to get the launch of the Magic Dentist campaign featured on BBC Breakfast in May 2023.
Claire Frisby
Claire is an experienced social media manager deeply rooted in the dental industry. She is committed to empowering dental teams and utilising years of expertise to drive successful marketing initiatives across various industries.
Claire has created many of the brilliant Magic Dentist designs and logos and also worked tirelessly on all social media platforms to ensure that the Magic Dentist has had maximum visibility in a very short space of time.
Sarah-Joy Lendon
Sarah-Joy Lendon is a Dental Therapist, Dental Hygienist and Oral Health Educator, was previously a Dental Nurse and is now, The Virtual Hygienist. She has worked in dentistry for over 25 years. In that time, has worked in many different dental settings, from high end Harley Street practices, to Community Dental and the Prison Service. Sarah says “Being a part of The Magic Dentist campaign, whereby we are educating primary school teachers and children is incredible. I love what The Magic Dentist stands for and am sure it will have a really positive impact on our children’s teeth and dental experiences.”
Sarah has been an amazing advocate of the Magic Dentist and has contributed to magazine features about the campaign. She has also been involved in the face to camera teaching in our educational package and brilliantly covered brushing instruction and how to floss properly.
Aleksandra Miteva
Aleksandra is an ex dental nurse turned animator. She set up her own company called Dodomesh and specialises in simple cartoon style animation, assets creation, character creation and simple medical and dental animation/asset creation.
Aleks has created some amazing work and brought the Magic Dentist book to life by producing the Magic Dentist ‘Brush Brush Brush’ and ‘Our Teeth’ animated videos and associated learning materials.
Robiha Nazir
Robiha has been in the dental industry for close to 3 decades.
Robiha’s background lies in Dental Hygiene, behavioural change, oral health promotion, mental health advocate & first aider, mentorship and more recently she has been working with dental AI.
Robiha has worked closely with dentists, hygienists, nurses, students and businesses over the years to provide support in the form of advisor, confidence coach, accountability partner & much more.
Having worked with the likes of Wrigley’s, P&G, Listerine, Regenerate to name a few, we now extremely lucky to have Robiha join us at The Magic Dentist charity.
Dr. Ashish Soneji
Ash, who is also a talented magician, qualified from Cardiff University in 2012 with Honours. He then went on to complete Senior House officer roles in Oral Surgery and Restorative Dentistry at Guys’ Hospital, London.
He has also completed numerous postgraduate courses focusing on Aesthetic and Restorative dentistry. He has won numerous Aesthetic Dentistry awards and has gone on to publish many articles and lectured nationally and internationally in this field. He is a Key opinion leader for many companies within the dental industry and is part of a steering group for innovations in new generation dental products.
In 2018, he won Best Young Dentist South West. More recently in 2023, Best Young Aesthetic Dentist and has since been invited to Judge at the Private Dentistry Awards. He is a passionate educator and a devoted family man. He is involved in training dentists in his field of special interest with his popular ‘Magic of Dentistry’ series. His unique delivery of highly engaging workshops with a magical twist have enhanced the delivery of CPD.
As a member of the Magic Dentist team, Ash is looking forward to bringing ‘The Magic Dentist’ to life in schools around the U.K. through our ‘Train the Trainer’ and ‘Adopt a School’ initiatives. He is passionate about making a significant impact on the crisis we are facing with regards to children’s oral health.
Dr. Vinnie Thandi
Dr Vinnie Thandi is a dedicated Principal Dentist with a Bachelor of Dental Surgery and brings a wealth of experience and expertise to the field of dentistry. Born in Canada and qualified at Birmingham in 2000, Vinnie has excelled in general dentistry and specialised in cosmetic dentistry, with a keen interest in facial aesthetics.
Dr Vinnie is highly respected in the profession which has been rewarded with being listed in the Top 50 most influential persons in dentistry 2019 and 2020. She runs an award winning dental practice, being recognised for highest level of patient care.
Dr Vinnie shares a deep commitment to promoting oral health and healthy eating in children, a passion she shares with her husband, Dr Martin Attariani. Together, they engage in educational initiatives aimed at empowering children with knowledge about maintaining good oral hygiene and making healthy choices.
Vinnie is an amazing advocate of the Magic Dentist charity and stars as Miranda, the toothfairy, in our ‘Visit to the Dentist’ educational short film.
Callum Weaver
Callum was introduced to the world of magic when he received a Paul Daniels magic set from his Nana and Grampy at the age of five. He became obsessed with magic after playing with the kit and has now accumulated over two decades of experience as a magician. Callum frequently performs at weddings, conferences, and private events, with a particular focus on both close-up and parlour magic.
Callum is a member of The Magic Circle and has been honoured with the esteemed Gold Star from the Bristol Society of Magic. He holds the title of Close-Up Magician of the Year for Bristol in 2024.
Additionally, Callum is a mental health coach who works with the Thrive Programme. In his role, he assists his clients in overcoming various mental health-related symptoms and issues, such as anxiety, OCD, phobias, and more. His expertise lies in emetophobia, a pathological fear of being sick, which he experienced personally during his childhood and teenage years. Through his journey of recovery, he is now able to guide and support others in their struggles with mental health and help them learn to love their lives.
Callum is a key player in delivering our ‘Train the Trainer’ programmes alongside Nicki and Ash. With his amazing magical talents, he has invented all the magic tricks, with underpinning oral health messages, that we will be teaching dental professionals and children.